No Strings is a studio focusing on animated films, motion graphics, and film production. Back in the days, a cel frame from Pinocchio was given to the founder and has become a staple of the office and a bit of a touchstone for the studio idea. So the name came out as a riff on the story of Pinocchio, and specifically, a character brimming with so much life on screen it no longer feels controlled by the animator.

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This cel frame along with some early sketches made by the client (both shown above) inspired the idea for a bespoke typeface, illustrating the name of the studio and referencing the joints of the puppet. The corresponding symbol came out naturally and is a nod to Pinocchio. Together they are used across the identity and supporting materials dedicated to the upcoming short film by the studio ↓

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