Identity for Sofi Carnevale, a professional makeup artist from Buenos Aires.

Sofi does wedding makeup and also collaborates with fashion brands, preparing models and celebrities for photoshoots and shows. This variety of work requires different types of makeup in terms of style and technique. Sofi easily adapts to the challenge, offering a natural-looking makeup with a distinctive artistic touch to it.

We reinterpreted the essence of Sofi’s style in a bespoke typeface to represent her and her work. It has a lot of contrasts, where thick and thin highlight each other. It might have a geometric feel, but has a soft touch to it. Overall it steps aside from conventions of the industry, making it very distinctive. Based on the typeface we have also built a monogram that supports the identity in different formats ↓

Brand identity for Sofi Carnevale, professional makeup artist, logo evolution by FUERA Brand identity for Sofi Carnevale, professional makeup artist, logo by FUERA Brand identity for Sofi Carnevale, professional makeup artist, logo by FUERA Brand identity for Sofi Carnevale, professional makeup artist, monogram by FUERA Brand identity for Sofi Carnevale, professional makeup artist, bespoke typeface by FUERA Brand identity for Sofi Carnevale, professional makeup artist, business cards by FUERA Brand identity for Sofi Carnevale, professional makeup artist, letterhead by FUERA Brand identity for Sofi Carnevale, professional makeup artist, stationery by FUERA Brand identity for Sofi Carnevale, professional makeup artist, merch by FUERA Brand identity for Sofi Carnevale, professional makeup artist, poster by FUERA Brand identity for Sofi Carnevale, professional makeup artist, agenda by FUERA Brand identity for Sofi Carnevale, professional makeup artist, postcards FUERA Brand identity for Sofi Carnevale, professional makeup artist, posters by FUERA Brand identity for Sofi Carnevale, professional makeup artist, posters by FUERA Brand identity for Sofi Carnevale, professional makeup artist, lookbook by FUERA Brand identity for Sofi Carnevale, professional makeup artist from Buenos Aires, Argentina by FUERA
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