Identity for a MakeUp Truck in Buenos Aires.

mut’ is a new concept in the makeup industry. It’s fast, portable and convenient. You don’t have to go to the makeup studio anymore to get ready for the event, ‘mut’ will go wherever you need. In front of your house, inside your garden, in the middle of your party. At the wedding, at the music festival, backstage at the photo shooting. Anywhere, anytime. And for everyone. Despite its originality, ‘mut’ wanted to stay rather neutral and to avoid all the clichés from the makeup industry. Also, as it is partnered up with a well-known makeup studio, their logos had to be visually related. We designed an identity that is inspired in the truck itself and expresses the essence of ‘mut’ as a concept ↓


Brand identity for mut, makeup truck from Buenos Aires, Argentina by FUERA
Brand identity for mut, makeup truck from Buenos Aires, Argentina, brand essence by FUERA
Brand identity for mut, makeup truck from Buenos Aires, Argentina, brand inspiration by FUERA
Brand identity for mut, makeup truck from Buenos Aires, Argentina, brand inspiration by FUERA
Brand identity for mut, makeup truck from Buenos Aires, Argentina, brand formalization by FUERA
Brand identity for mut, makeup truck from Buenos Aires, Argentina, brand formalization by FUERA
Brand identity for mut, makeup truck from Buenos Aires, Argentina, brand character by FUERA
Brand identity for mut, makeup truck from Buenos Aires, Argentina, brand character by FUERA
Brand identity for mut, makeup truck from Buenos Aires, Argentina, brand character by FUERA
Brand identity for mut, makeup truck from Buenos Aires, Argentina, brand character by FUERA
Brand identity for mut, makeup truck from Buenos Aires, Argentina, brand definition by FUERA
Brand identity for mut, makeup truck from Buenos Aires, Argentina, brand formalization by FUERA
Brand identity for mut, makeup truck from Buenos Aires, Argentina, logo by FUERA
Brand identity for mut, makeup truck from Buenos Aires, Argentina, logo by FUERA
Brand identity for mut, makeup truck from Buenos Aires, Argentina, logo by FUERA
Brand identity for mut, makeup truck from Buenos Aires, Argentina, logo by FUERA
Brand identity for mut, makeup truck from Buenos Aires, Argentina, logo by FUERA
Brand identity for mut, makeup truck from Buenos Aires, Argentina, logo application by FUERA
Brand identity for mut, makeup truck from Buenos Aires, Argentina, logo application by FUERA
Brand identity for mut, makeup truck from Buenos Aires, Argentina, business cards by FUERA
Brand identity for mut, makeup truck from Buenos Aires, Argentina, logos for social media by FUERA
Brand identity for mut, makeup truck from Buenos Aires, Argentina, brand miscellanea by FUERA
Brand identity for mut, makeup truck from Buenos Aires, Argentina, brand eco-system by FUERA